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Discovery & Deal Execution1 / 3

1 min lesson

Running an evaluation / POC

Walk through each part of "Running an evaluation / POC", then explain what each one does.

Step 1 of 3

Engineering leaders don't buy on a demo. They buy on data from their own team using the tool on their own code. A POC is your strongest proof point and your biggest risk - an unmanaged trial drifts into "the team played with it, nothing changed," and the deal evaporates.

Treat the eval as a managed project with a defined finish line, not a free trial you check on later. The difference between a POC that closes and one that fizzles is almost always how tightly you ran it.