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Discovery & Deal Execution1 / 2

1 min lesson

Close the loop back to the pain

Use two rows in "Close the loop back to the pain" to state the practical decision rules.

Step 1 of 2

Close the loop back to the pain

A POC that proves "the tool is nice" doesn't close. A POC that proves it moved the exact number from discovery does. At the readout, you're connecting two dots you set up weeks earlier.

Discovery said
40 devs losing ~3 hrs/week to toil
POC proved
Cohort reclaimed ~2.6 hrs/dev/week
Therefore
~104 hrs/week back - roughly 2.5 engineers of capacity
Discovery said
New-hire ramp takes 6 weeks
POC proved
Trial hire productive in ~4 weeks
Therefore
Faster ramp on every future hire, not a one-time win
Discovery said
Velocity flat into a Q3 launch
POC proved
Cohort PR cycle time down ~20%
Therefore
Launch risk lowered - the compelling event, addressed

The readout isn't a demo recap. It's a proof that the quantified pain from week one actually moved.