The 'why now' for AI-native development

Every engineering leader is already asking whether AI coding is real or hype. Your macro narrative has to answer the unspoken question behind every deal: why should my team change how it writes software this quarter, not someday?

The honest frame is a shift in kind, not degree. The industry moved from autocomplete that finishes your line to agents that take on whole tasks. That changes how teams ship and it's why "we already have Copilot" doesn't end the conversation.