2 min lesson
What dev-productivity ROI actually means
Make the call on "Which ROI lever is the MOST defensible in front of a skeptical finance partner?" Name the clue that decides it.
Step 1 of 3
Engineering leaders have heard every productivity pitch ever made and most of them were lies. Your edge as a Cursor Account Executive is naming the few levers that actually move, sizing them honestly and refusing to claim the ones you can't defend.
"ROIReturn on Investment. The value gained versus what it cost, the language an economic buyer funds deals in. Press Enter for the full definition." with a CTO is not a vibe about developers feeling faster. It is a small set of measurable changes in how the team ships, each tied to a number the buyer already tracks or could track. Get specific about which levers Cursor pulls before you reach for a calculator.