Pricing, packaging and seat expansion

Cursor sells by the developer and devs often already love it before you arrive. The commercial motion is rarely "convince them to try it" - it's converting organic, bottom-up adoption into paid seats, then growing those seats as value compounds across the org.

Per-developer pricing is a gift and a trap. It makes ROIReturn on Investment. The value gained versus what it cost, the language an economic buyer funds deals in. Press Enter for the full definition. per seat trivial to model and it makes every expansion a clean unit-economics conversation. It also means a price-shopping procurement team will multiply your number by the headcount and flinch, so you defend value before you ever touch the per-seat figure.