2 min lesson
Who your customers are
Use the evidence to decide "Which persona is most likely to stall a rollout for months despite the contract being signed?" Explain the choice plainly.
Step 1 of 3
The person who signs the contract is not the person who decides whether Cursor sticks. Selling the renewal means speaking four different languages to four different people.
An enterprise engineering org has four personas, and each one judges Cursor against a different yardstick. A pitch tuned for a CTO will bore a senior IC, and a feature deep-dive that thrills a developer will lose a VP in thirty seconds.
Interactive diagram. Tab through its regions; each focused region shows its detail in the panel below.
Adoption is won bottom-up by developers and funded top-down by executives. You switch registers to reach each corner.
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Full explanation
Full explanation
Panels will probe whether you can switch registers. A clean signal: "With the CTO I open on org velocity and the renewal case. With a senior IC I skip the slides and run the agent on a snippet of their real code." Naming the register switch explicitly shows you understand that adoption is won bottom-up and funded top-down.
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Optional practice