2 min lesson
Who your customers are
Think through this situation: "A panel asks how you'd pitch Cursor differently to a CTO versus a senior IC. Give a crisp answer." Give the practical answer in plain words.
Step 1 of 3
The person who signs the contract is not the person who decides whether Cursor sticks. Selling the renewal means speaking four different languages to four different people.
An enterprise engineering org has a layered set of personas and each one judges Cursor against a different yardstick. A pitch tuned for a CTO will bore a senior IC and a feature deep-dive that thrills a developer will lose a VP in thirty seconds.
Interactive diagram. Tab through its regions; each focused region shows its detail in the panel below.
Adoption is won bottom-up by developers and funded top-down by executives - you switch registers to reach each corner.
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Optional practice
Practice: Who your customers are
QWhich persona is most likely to stall a rollout for months despite the contract being signed?