1 min lesson
The metrics that actually matter
Name the parts in "The metrics that actually matter" and give the practical job of each one.
Step 1 of 2
A dashboard full of green numbers can sit on top of a dying account. The skill is knowing which number, if it moved the wrong way last week, should ruin your morning.
Start with the one metric that gates everything else: activation rate, the share of provisioned seats that are actually active. A 2,000-seat contract with 500 active seats is a renewal that's already losing. Unused seats aren't neutral, they are churn in waiting, because at renewal the buyer divides spend by real usage and the math turns against you.
- Provisioned seats
- What the contract pays for. A billing fact, not a health signal.
- Activated seats
- Seats that have signed in and run Cursor at least once. The first hurdle.
- Weekly active seats
- Seats used in the last 7 days. The number that predicts the renewal.
- Activation gap
- Provisioned minus weekly active. Your single largest work item on most accounts.
If activation is low, nothing downstream matters yet - fix the floor first.
Activation gets a seat in the door. Depth tells you whether the developer stays. A seat that opens Cursor to read a file once a week is technically active and commercially worthless. What you want is evidence that Cursor is woven into how the developer works.
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Full explanation
Which Signals Actually Predict Renewal
Interactive diagram. Tab through its regions; each focused region shows its detail in the panel below.
Ranked by how strongly each predicts the renewal - watch the top ones weekly.
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Optional practice