1 min lesson
Have a defensible point of view
Consider this situation: "You have one strong demo result and want it to spread. Why is 'post the same announcement to X, HN and your target subreddit' the wrong move and what's the right one?" Start with the decision, then the evidence.
Step 1 of 3
Have a defensible point of view
The role wants "strong, evidenced opinions about developer marketing" and a "distinctive, opinionated point of view." In the interview, you will be asked what you believe about reaching developers. A mushy answer fails. Walk in with a thesis you can defend from first-hand evidence.
"My take on developer marketing: the artifact is the marketing. A reproducible demo or an honest teardown does more than any campaign, because developers trust what they can run and verify. I'd rather ship one thing 500 engineers actually clone than a launch 50,000 people scroll past."
When asked for your point of view, anchor it in a specific case you watched spread or flop, then state the rule you drew from it. "I posted X, expected Y, got Z and here's what I changed" reads as evidence-based taste. An abstract framework with no example reads as someone who's theorized about distribution but never shipped into it.