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Demo, objections & the interview loop1 / 3

1 min lesson

Tell, show, tell

Use tell, show, tell to frame one demo from claim to evidence.

Step 1 of 3

An unstructured demo can lose its purpose. A question interrupts the flow, time runs out and no one hears which controls apply.

Use two levels of structure:

  • A tell, show, tell frame for the full demo.
  • A five-part sequence for each segment.