1 min lesson
Compare capability, not price
Take this situation. "A buyer says, 'Copilot is already free in our Microsoft bundle. Why pay for Cursor?' Give the differences that are not about price." Lead with your decision, then add the reason.
Step 1 of 3
Cursor's agent infrastructureA figure Cursor reports
Between the prompt and the model provider, Cursor's agent infrastructure handles caching, context enrichment and dynamic context discoveryThe agent pulling only the relevant parts of files, tools and MCP servers into context as needed, instead of loading everything up front. Press Enter for the full definition..
Cursor reports that caching and dynamic context discoveryThe agent pulling only the relevant parts of files, tools and MCP servers into context as needed, instead of loading everything up front. Press Enter for the full definition. reduce agent token use by about 47%, including with third-party models.
Model choice and context handling are separate parts of the comparison.
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Optional practice
Test yourself on Compare capability, not price
QWhich is the strongest single differentiator against a free bundled competitor, and why isn't it a price argument?