2 min lesson
Why Clay is the native home for waterfall enrichment
Rebuild the sequence in "Why Clay is the native home for waterfall enrichment" from memory, ending with the check that proves the outcome.
Step 1 of 3
Why Clay is the native home for waterfall enrichmentmany providers behind one row
Clay aggregates dozens of data providers behind one billing relationship, and for GTM that is the feature to know. Instead of integrating each provider yourself, you chain them in priority order inside a single column group and let Clay fall through.
Interactive diagram. Step through it with the Next and Previous controls below, or Tab to a region to read its detail.
diagram: flow
Order providers by your measured cost per hit; the first-hit check is the gate that caps the bill.