1 min lesson
AI columns at row scale
Match each case in "AI columns at row scale" to the signal and response that fit it.
Step 1 of 2
AI columns at row scaleclassification, summarization, personalization
AI columns are where Clay stops being a database and starts being a teammate. The same prompt runs against every row, so a job that would take an SDR an afternoon runs in minutes.
Classify
Tag each account: ICP / adjacent / out-of-ICP
Bucket by segment from the website copy
Output one label from a fixed set
Summarize
Condense a company’s site into one ICP-relevant line
Pull the tech-stack signal from a job posting
Extract funding stage from a news blurb
Personalize
Draft a first line referencing a real, verified detail
Adapt tone for a developer vs. a VP
Generate a CTA matched to segment