2 min lesson
Hightouch and the data-foundation progression
Start at the first move in "Hightouch and the data-foundation progression" and carry it through to the proof.
Step 1 of 3
Hightouch and the data-foundation progressionreverse ETL as activation
Hightouch does reverse ETL: it reads modeled data out of your warehouse, the opposite direction from the ETL jobs that load it, and writes it into the tools where work happens. That makes the warehouse, not a CRM, the source of truth. The cleanest way to defend tool choices in an interview is to map them onto the three-stage progression every modern data team runs.
Interactive diagram. Tab through its regions; each focused region shows its detail in the panel below.
diagram: stack
Each layer rests on the one below; activation quality is bounded by modeling quality.