1 min lesson
The program funnel, end to end
Describe what "Every growth program shares a backbone" changes in practice.
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The program funnel, end to endcapture to expansion
Every growth program shares a backbone. Instrument each transition so you can see where leads stall, then attach a rate to every arrow rather than reporting raw counts that hide the drop-offs.
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Full explanation
The Program Funnel, End to End
Interactive diagram. Step through it with the Next and Previous controls below, or Tab to a region to read its detail.
diagram: flow
Attach a rate to every arrow; the gates are where a lead can be rejected, not just advanced.