Feedback loops

Reporting tells you what happened. A feedback loop changes what happens next. The seat's impact comes from building the second kind, where won/lost outcomes quietly retune the system that produced them.

A scoring model is a hypothesis: "these traits predict a good lead." Without a loop, that hypothesis ossifies. Sales closes deals the model rated low and ghosts leads it rated high and nobody tells the model. Closing the loop means the outcome flows back to the input that made the prediction.