2 min lesson
The 'plumbing' you would own
Match each case in "The 'plumbing' you would own" to the signal and response that fit it.
Step 1 of 2
Plumbing is the JD's own word and it is exact. You own the connective layer: how data moves, who qualifies for what, where a lead goes and whether the whole thing keeps running at 2am without a human watching it.
Break the abstraction into five concrete surfaces. Each is a system with inputs, transformations and failure modes - the kind of thing you can be paged about, not a slide you present once.
How prospect and account data enters, gets enriched, stays fresh and lands in the right system.
Failure looks like: stale records, broken syncs, data that never reaches the rep.
Defining and maintaining who qualifies for which program, by firmographic, behavioral and product signal.
Failure looks like: leaky segments, the wrong people in the wrong program.
Dedup, scoring, ownership, SLAs, fallbacks and permissions from form to CRM.
Failure looks like: dupes, leads stuck unassigned, SLA breaches, leakage.
Retries, idempotency, monitoring and graceful failure for production workflows.
Failure looks like: a webhook fires twice, an API rate-limits, the queue silently drops.
The fifth surface wraps the other four: measurement and feedback loops so each program can be evaluated, iterated and scaled. A workflow you can't measure is a workflow you can't improve and the JD treats instrumentation as part of building the system, not a follow-up project.
It helps to trace one lead end to end. A self-serve signup arrives and the plumbing decides everything that happens next.