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GTM Systems Design1 / 2

1 min lesson

Failure handling

Use "Failure handling" to tell the cases apart, then choose a response for each one.

Step 1 of 2

Failure handling

Providers rate-limit, time out and return partial matches. A waterfall has to degrade rather than break, because a stalled pipeline is worse than a half-filled record.

Rate limit / timeout

Treat as a miss for now and fall through to the next provider.

Queue a retry with backoff; don't fail the whole record.

Partial match

Keep the fields that came back, mark the rest still-open.

A later provider or run can fill the gaps.

Conflicting values

Prefer the higher-trust provider or the more recent verified value.

Keep both with provenance so you can audit the choice.

Whole-chain miss

Mark the field unenrichable and move on.

Don't retry forever - log it and let scoring proceed on what you have.

Watch out

Don't describe the waterfall as a strict ladder that always runs top to bottom. The point of stopping early and caching is that most records never touch the bottom of the chain. If your design re-runs every provider on every record, you've built an expensive single-provider pipeline with extra steps.