1 min lesson
Thresholds that trigger action
Rebuild the parts of "Thresholds that trigger action", then say why each one matters.
Step 1 of 3
Thresholds that trigger action
The score is continuous; the decisions are discrete. Bands turn a number into a routing rule.
Example score bands (illustrative, not Cursor's actual numbers)
- 75+
- Route to a rep now, with an SLA. High firmographic fit and live usage.
- 40-74
- Nurture sequence; re-score on new usage. A spike in agent runs can promote them.
- Below 40
- Self-serve and product-led only. No human touch until behavior changes.
- Disqualified
- Routed nowhere regardless of score - see negative signals below.
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Full explanation
Negative signals and disqualification
Negative signals and disqualification
Disqualification isn't a low score - it's a hard gate that overrides the number. Conflating the two is a common design bug.
- Competitor domains: don't route a rival's eng team to a rep and don't waste enrichment budget on them.
- Students and
.edufree-only intent: real users, wrong motion - keep them in product-led, out of sales. - Personal-email tire-kickers with zero usage and no resolvable account.
- Explicit opt-outs and suppression lists, which must win against any positive score.