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GTM Systems Design1 / 3

2 min lesson

Reliability & operating in production

Start at the first move in "Reliability & operating in production" and carry it through to the proof.

Step 1 of 3

The thing that separates a GTM Engineer from a marketing-ops admin is that you operate your pipelines like production software. Idempotency, retries, monitoring - the boring discipline that means a re-run doesn't email a prospect twice.

Cursor bars AI assistance in the craft screen specifically to see whether you reason about this yourself. Expect to defend why your design won't double-create records when a webhook fires twice, without hand-waving "the tool handles it."