1 min lesson
The success metric
Use two rows in "The success metric" to state the practical decision rules.
Step 1 of 2
The success metric
A system you can't measure is a system you can't defend in the data round. Pick one primary metric the flow is accountable for and name the guardrails that stop you from gaming it.
- Metric
- Qualified-meeting rate
- What it tells you
- Did routed leads turn into real conversations?
- Type
- Primary - the outcome the flow exists for
- Metric
- Time-to-first-touch
- What it tells you
- Is the SLA actually being met?
- Type
- Operational - speed of the plumbing
- Metric
- Enrichment match rate
- What it tells you
- Is the waterfall covering enough fields?
- Type
- Health - input quality
- Metric
- False-positive routes
- What it tells you
- Are reps getting junk?
- Type
- Guardrail - protects rep trust
| Metric | What it tells you | Type |
|---|---|---|
| Qualified-meeting rate | Did routed leads turn into real conversations? | Primary - the outcome the flow exists for |
| Time-to-first-touch | Is the SLA actually being met? | Operational - speed of the plumbing |
| Enrichment match rate | Is the waterfall covering enough fields? | Health - input quality |
| False-positive routes | Are reps getting junk? | Guardrail - protects rep trust |
Lead with qualified-meeting rate; the rest exist so you can explain a move in the primary number.