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1 min lesson

Questions to ask them

Use "Questions to ask them" to explain each part and the role it plays.

Step 1 of 2

Your questions are graded. On a flat, talent-dense team, what you choose to ask reveals how you think about the work and a careless question can undo a strong loop. Aim every question at the seam this role lives on: where the plumbing breaks, where GTM engineering meets eng and what good looks like fast.

Questions that signal a GTM Engineer's mind
The stack and the bottleneck
What part of the GTM stack is still most manual or fragile today?
The eng boundary
Where does GTM Engineering stop and Product Engineering take over?
90-day good
Which system would you want this hire to ship or fix in the first 90 days?
Decisions on a flat team
How does a flat team resolve a real disagreement between two strong views?
What's broken first
If you could fix one part of the GTM plumbing today, what would it be?

Each question maps to a real part of the role and shows you already think like the hire.

Listen for the impact

The bottleneck and the what's-broken-first questions do double duty. They signal you think in systems and the answer hands you a live map of where the impact is. If they describe a manual enrichment-and-routing mess, you've just learned what your first project would be - and you can react in real time with how you'd approach it.