2 min lesson
The threats a serious PM names without flinching
Recall the main items in "The threats a serious PM names without flinching", then connect each one to the work.
Step 1 of 2
The threats a serious PM names without flinching
- Model commoditization. If advanced models converge and get cheap, “best model” stops being a moat and the product layer has to carry the differentiation.
- IDE incumbents with distribution. Copilot ships inside GitHub; JetBrains AI ships inside JetBrains. Distribution can beat a better point product.
- Terminal-native agents. Claude Code and peers prove that the most autonomous work may not need a GUI editor at all - a real flank.
- Switching cost is low. A VS Code user can try a competitor in an afternoon, so retention has to come from daily habit and team lock-in, not friction.
Step back to who's actually signing. An individual developer and an enterprise buyer weigh completely different things, so the pitch reads differently down each column.
Interactive diagram. Tab through its regions; each focused region shows its detail in the panel below.
diagram: compare
The same product is sold on opposite promises depending on who's signing.