1 min lesson
The GTM checklist you actually own
Tell someone how to act on this idea: "A launch checklist for a developer tool is mostly about readiness, not promotion."
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The GTM checklist you actually ownnot a handoff doc
A launch checklist for a developer tool is mostly about readiness, not promotion. The flashy post is the last 10%. The other 90% is making sure the thing works, is documented, is priced and won't generate a support fire you can't put out.
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Advanced table
PMM amplifies the changelog and runs channels
- Workstream
- Product
- What you own
- The feature works on real codebases, behind a flag, with a clean default off-state
- What "ready" looks like
- Dogfooded internally for days, known edge cases listed, off-switch tested
- Workstream
- Docs
- What you own
- Accurate docs and an in-product entry point a developer can self-serve
- What "ready" looks like
- A skeptical engineer can find it and succeed without talking to anyone
- Workstream
- Changelog
- What you own
- The developer-facing story: what it does, why it exists, how to try it
- What "ready" looks like
- Concrete, honest, demo-able in one screenshot or one command
- Workstream
- Pricing / packaging
- What you own
- Whether it's free, gated or enterprise-only, decided before launch not after
- What "ready" looks like
- No surprise repricing; the gating decision is defensible to both segments
- Workstream
- Support readiness
- What you own
- Support and the community team know what's shipping and the top three likely issues
- What "ready" looks like
- A canned answer and an escalation path exist on day zero
| Workstream | What you own | What "ready" looks like |
|---|---|---|
| Product | The feature works on real codebases, behind a flag, with a clean default off-state | Dogfooded internally for days, known edge cases listed, off-switch tested |
| Docs | Accurate docs and an in-product entry point a developer can self-serve | A skeptical engineer can find it and succeed without talking to anyone |
| Changelog | The developer-facing story: what it does, why it exists, how to try it | Concrete, honest, demo-able in one screenshot or one command |
| Pricing / packaging | Whether it's free, gated or enterprise-only, decided before launch not after | No surprise repricing; the gating decision is defensible to both segments |
| Support readiness | Support and the community team know what's shipping and the top three likely issues | A canned answer and an escalation path exist on day zero |
PMM amplifies the changelog and runs channels; you are accountable for every row being true.