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GTM, Enterprise and the 1,000 Paper Cuts1 / 3

2 min lesson

Rollout sequencing with kill criteria

Take "Rollout sequencing with kill criteria" step by step, then finish with the result that proves it worked.

Step 1 of 3

Rollout sequencing with kill criteriaearn the next ring of exposure

You don't flip a feature to every Cursor user at once and hope. You expand the blast radiusHow much breaks if a change goes wrong; the scope of potential damage. Press Enter for the full definition. in rings and each ring has to earn the next one. The discipline that separates a builder-PM from a roadmap-PM is writing the kill criteria before you start, so the rollback decision is a number, not an argument.

RINGED ROLLOUT WITH A KILL GATE

Interactive diagram. Step through it with the Next and Previous controls below, or Tab to a region to read its detail.

diagram: flow

Each ring earns the next; kill criteria are the gate you write before you start.