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GTM, Enterprise and the 1,000 Paper Cuts1 / 3

2 min lesson

Close the loop in public

Make the call in this situation: "You're launching a new agent capability to all Cursor users. What's the single most important thing to define before you ship and why?" Explain what supports it.

Step 1 of 3

Close the loop in publicthe launch isn't done at GA

Developers notice when a vendor ships and disappears and they notice when one ships and listens. The feedback loop is part of the launch, not a cleanup phase after it. Capture signal fast, triage it and be visible about what you're changing.

Where launch signal comes from, in order of usefulness
Telemetry
Acceptance rate, retention on the feature, latency, error rates - the unsentimental truth about whether it's working
Forum / community
The forum, Discord and the subreddit where developers say what they actually think, fast and unfiltered
Support tickets
The bugs and confusion that became real enough for someone to write in
Your own usage
You're a heavy user; if it annoys you on day three, it annoys everyone

Triage daily in the first week. A fix shipped in 48 hours buys more trust than the launch post did.

Say it like this

“I'd dogfood it, run a flagged beta, then stage GA at 5/25/100 with kill criteria written down before launch - acceptance and p95 latency on the core loop, not just adoption of the new feature. PMM and I co-own the changelog, but I'm watching telemetry and the forum the first week and shipping a fix in 48 hours if something's off. The launch isn't done at GA; it's done when the curve is stable and people trust it.”

Interview move

When asked how you'd launch a feature, resist the marketing-plan answer. Lead with readiness and rollout safety, name your kill criteria as numbers and frame PMM as a co-owner you drive alongside. That sequence tells the hiring team you've actually shipped to real users, not managed a launch from a slide.