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GTM, Enterprise and the 1,000 Paper Cuts1 / 2

1 min lesson

Gating without punishing either side

Answer "Why is it risky to gate a flow-state feature behind the enterprise tier to drive upgrades?" Use one lesson detail to support it.

Step 1 of 2

Gating without punishing either sidethe packaging decision

The classic mistake is gating something behind the enterprise tier that the individual experience genuinely needs or cluttering the individual product with controls only admins want. Good packaging puts each capability where it belongs: flow-state features stay ungated and frictionless, governance features live in the admin layer where developers never see them.

A rule of thumb for where a capability belongs
Helps the developer work
Keep it in the core product, ungated. Don't tax flow to drive upgrades.
Controls or audits the developer
Put it in the enterprise/admin layer, invisible to the individual.
Costs real money per use
Meter it transparently; surprise bills erode trust faster than any paywall.
Only an org would ever want
Enterprise-only is fine here - individuals don't miss what they'd never use.

The test: would gating this make a solo developer feel punished? If yes, find another lever.