1 min lesson
Pair each value with one specific story
Work through the cases in "Pair each value with one specific story", pairing each signal with the move that fits.
Step 1 of 2
Pair each value with one specific story
A time you killed a positioning line because it wasn't true, even though it tested well.
Signals: honesty over polish, credibility with a technical audience.
A launch you owned end to end with no one assigning the steps.
Signals: idea → execution → iteration, builder mindset.
A roadmap or scope call you pushed on and shaped.
Signals: thoughtful pushback, influence beyond marketing.
A launch you shipped while the feature was still moving.
Signals: comfort in hypergrowth, bias to action.
The values round runs both ways. They're deciding whether you'd flourish on a low-process GTM team that ships to skeptical engineers and you should be deciding the same about them. Honest, specific answers serve both at once.
Don't perform values you can't back. "I'm obsessed with truth-seeking" with nothing behind it reads worse than silence. A story where being honest cost you something in the short term beats any adjective about your integrity.