1 min lesson
Quantify in PMM terms
Pick one launch you ran. Draft its situation → action → result in three sentences, then check: is the action in the first person and does the result name a metric?
Step 1 of 2
Quantify in PMM terms
Pick the metric that fits the story
- Activation
- Share of new users reaching the aha moment after an onboarding or messaging change
- Conversion
- Free-to-paid or landing-page conversion lift from a positioning or page rewrite
- Win-rate
- Competitive deals won after shipping a battlecard or comparison page
- Pipeline
- Qualified pipeline influenced by a launch or campaign you ran
- Sentiment
- A measurable shift in how developers talked about the product - replies, stars, HN/X reaction
Interview move
Even when a launch was a team effort, say "I." Not to erase teammates, but because the panel is grading your contribution. "I wrote the launch narrative, I built the landing page, I ran the X thread" is the signal; "we shipped it together" hides exactly what they need to hear.
Watch out
If your real history is brief-writing and agency-managing, name it honestly and show how you'd adapt to a build-it-yourself role, rather than dressing coordination up as authorship. A flat team probes hard and a thin ownership claim collapses on the second question.