1 min lesson
Self-check against the JD
Walk through the important items in "Self-check against the JD" and give the practical point of each.
Step 1 of 2
Self-check against the JD
- Positioning is differentiated, not a feature list dressed as benefits.
- The voice survives a developer's BS detector: specific, no hype, shows the workflow.
- The plan is end-to-end GTM, not just copy: pre-launch validation, launch and a post-launch metric.
- Every claim is one you could defend live to a skeptical DevRel peer.
Watch out
The most common failure is positioning against "writing code by hand" instead of against the real competitive alternative, which is GitHub Copilot, Windsurf or Claude Code. Developers already use an AI tool; vague positioning that ignores the incumbent reads as a marketer who hasn't studied the market. Name the alternative honestly and win on a specific axis, like codebase-wide context or agent multi-file edits, rather than claiming Cursor is best at everything.
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Optional practice
Practice: Self-check against the JD
QFor the mock launch exercise, which positioning frame is strongest for a Cursor feature aimed at senior engineers?