Why developer marketing is different

Developers are the one audience that treats marketing as an adversarial input. They assume the claim is inflated until the working example proves otherwise.

Cursor's audience is professional developers who detect marketing BS on contact and the Cursor angle in this role is built around that. Hype, vague superlatives and over-polished copy don't just fail to persuade. They actively cost you trust and trust is the only currency that converts a skeptical engineer.