1 min lesson
The end-to-end launch lifecycle
Connect "The JD asks the PMM to own end-to-end go-to-market strategy for new features and major releases" to the decision you would make.
Step 1 of 2
The JD asks the PMM to own end-to-end go-to-market strategy for new features and major releases. Read that literally. The person who owns the GTM validates that the feature lands, writes the story, picks the channels and reads the first day of numbers.
The same part of the JD adds pre-launch product-market-fit validation: partner with product and engineering to ensure strong product-market fit before launch. That rules out the brief-passing version of the role. You drive the whole arc, and you're accountable for whether the launch moved developers as well as whether it shipped.
A launch for a developer tool changes an existing workflow, so the order of the work matters. Validation is the gate: do not spend on assets until the feature has earned a clear, supportable story.
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Full explanation
The phases you run
The phases you runone continuous loop
Interactive diagram. Step through it with the Next and Previous controls below, or Tab to a region to read its detail.
Validate is the gate. The most expensive launch mistake is a beautiful narrative for a feature that hasn't earned one, so a failed validation stops the launch before assets.