1 min lesson
The end-to-end launch lifecycle
Use "So the lifecycle starts well before any announcement and doesn't end when the blog post goes live" to describe the practical rule.
Step 1 of 2
At Cursor there is no launch team standing behind you to take the feature once eng finishes it. The PMM who owns the GTM is the one who validates it lands, writes the story, picks the channels and reads the first day of numbers.
The job description is explicit: you own go-to-market end-to-end for features and major releases, including pre-launch product-market-fit validation with product and eng. That phrase rules out the brief-passing version of the role. You don't hand a feature to a downstream function and move on. You drive the whole arc and you're accountable for whether the launch actually moved developers, not just whether it shipped.
A launch for a developer tool is a change to a workflow people already trust every morning. So the lifecycle starts well before any announcement and doesn't end when the blog post goes live.
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Full explanation
The phases you run
The phases you runone continuous loop, not a relay
Interactive diagram. Step through it with the Next and Previous controls below, or Tab to a region to read its detail.
Validate is the gate - if the feature hasn't earned a narrative, you don't proceed to assets.