The end-to-end launch lifecycle

At Cursor there is no launch team standing behind you to take the feature once eng finishes it. The PMM who owns the GTM is the one who validates it lands, writes the story, picks the channels and reads the first day of numbers.

The job description is explicit: you own go-to-market end-to-end for features and major releases, including pre-launch product-market-fit validation with product and eng. That phrase rules out the brief-passing version of the role. You don't hand a feature to a downstream function and move on. You drive the whole arc and you're accountable for whether the launch actually moved developers, not just whether it shipped.

A launch for a developer tool is a change to an existing workflow, so run the whole sequence: validate the job and winning use case, position the change, build the assets, sequence the channels, launch, measure against pre-set targets and iterate from the evidence. Validation is the gate: do not spend on assets until the feature has earned a clear, supportable story.