2 min lesson
The launch narrative & assets
Match each case in "The launch narrative & assets" to the signal and response that fit it.
Step 1 of 3
Cursor's PMM is a builder-writer. You open the doc and write the landing page yourself, then record the demo and cut the video. The JD lists writing these launch materials (blog posts, landing pages, demos, videos) as the PMM's job.
Before any of them, you write the narrative. One sharp story that every asset serves. A feature dump is what you get when there's no narrative: a list of capabilities a developer skims and forgets. A narrative gives the reader a single reason to care and a single thing to remember.