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Launches & Go-To-Market Execution1 / 2

1 min lesson

Sequence the launch

Use the evidence to decide "Where does most adoption actually happen in a launch sequence and what does that imply for how you spend effort?" Explain the choice plainly.

Step 1 of 2

Sequence the launchteaser to sustained proof

A launch is a sequence with a shape, not a single drop. You build a little anticipation, hit the moment hard with everything aligned, then keep proving the claim for the weeks after when most of the actual adoption happens.

  1. 1Teaser. A glimpse that builds anticipation without spoiling the moment - a cryptic clip, a "shipping this week," a beta crack in the door.
  2. 2Launch moment. Everything lands together - blog, landing page, video, X thread, HN post, changelog - all telling the one story on the same day.
  3. 3Sustained proof. The weeks after: use cases, comparisons, community workflows, follow-up clips. This is where adoption compounds and the claim gets proven in public.
  4. 4Read and reallocate. Watch which channel and format actually reached developers, then double down on the winners and cut the dead weight for next time.