1 min lesson
Sequence the launch
Use the evidence to decide "Where does most adoption actually happen in a launch sequence and what does that imply for how you spend effort?" Explain the choice plainly.
Step 1 of 2
Sequence the launchteaser to sustained proof
A launch has a shape. You build a little anticipation, hit the moment hard with everything aligned, then keep proving the claim for the weeks after, when most of the actual adoption happens.
- 1Teaser. A glimpse that builds anticipation without spoiling the moment: a cryptic clip, a "shipping this week," a beta crack in the door.
- 2Launch moment. Everything lands together (blog, landing page, video, X thread, HN post, changelog), all telling the one story on the same day.
- 3Sustained proof. The weeks after: use cases, comparisons, community workflows, follow-up clips. This is where adoption compounds and the claim gets proven in public.
- 4Read and reallocate. Watch which channel and format actually reached developers, then double down on the winners and cut the dead weight for next time.