1 min lesson
Run it as experiments
Take this situation: "You're planning the Hacker News post for a Tier-1 launch. What tone do you use and what mistake do you avoid?" Lead with your decision, then add the reason.
Step 1 of 2
Run it as experimentsbets, not broadcasts
Each channel is a test: a message, a format, a time. You're not proving you can post everywhere. You're learning which combination actually drives activated developers, then concentrating effort there.
Don't broadcast into developer communities. A brand account dropping a launch link into a subreddit or replying to HN with marketing copy gets ratioed and the backlash outlives the launch. Distribution here works through DevRel, real team members posting as themselves and content good enough that developers share it for you. Coordinate the moment so it feels like a team you'd want to work with shipping something real, not a campaign hitting its send button.
If asked how you'd distribute a launch, name the specific developer channels (X, GitHub, YouTube, HN, the changelog) and describe the sequence - teaser, moment, sustained proof - then add that you'd run it as experiments and partner with DevRel rather than broadcast. That last part is the tell: it shows you understand developers reject hype and that authentic distribution beats reach for its own sake.