1 min lesson
Run it as experiments
Take this situation. "You're planning the Hacker News post for a Tier-1 launch. What tone do you use and what mistake do you avoid?" Lead with your decision, then add the reason.
Step 1 of 2
Run it as experimentsbets you measure
Treat each channel as a test of one message, one format and one time, and change one variable at a time. Measure each test to activation, then concentrate effort on the combination that actually brings in activated developers.
Don't broadcast into developer communities. A brand account dropping a launch link into a subreddit or replying to HN with marketing copy gets ratioed and the backlash outlives the launch. Distribution here works through DevRel, real team members posting as themselves and content good enough that developers share it for you. Coordinate the moment so it feels like a team you'd want to work with shipping something real.
If asked how you'd distribute a launch, name the specific developer channels (X, GitHub, YouTube, HN, the changelog) and describe the sequence of teaser, moment and sustained proof. Then add that you'd run it as experiments and partner with DevRel on distribution. That last part is the tell: it shows you understand developers reject hype and that authentic distribution beats raw reach.