1 min lesson
Sales & GTM enablement
For each case in "Sales & GTM enablement", name the signal and the response you would use.
Step 1 of 3
Cursor grew bottoms-up: developers adopted it without a salesperson in the room. As it pushes into enterprise, a sales motion appears on top of that - and PMM is the bridge that turns product capability into something a GTM team can actually sell.
The JD says it directly: translate capabilities into messaging that sales and GTM teams can use effectively. That's not the same as your launch narrative. A blog post persuades a developer reading alone; enablement arms a human having a live conversation with a skeptical buyer who's also evaluating Copilot.