1 min lesson
Activation, onboarding & retention messaging
Name the parts in "Activation, onboarding & retention messaging" and give the practical job of each one.
Step 1 of 3
A launch that gets a developer to install Cursor and then loses them in week one was a failure with good press. GTM follows the developer past the click and into the product until they're getting real value.
The JD asks you to improve activation, onboarding and retention messaging. That puts the funnel inside PMM's scope alongside the announcement. The copy a developer reads after they sign up is as much your surface area as the landing page that got them there.