1 min lesson
Activation, onboarding & retention messaging
Name the parts in "Activation, onboarding & retention messaging" and give the practical job of each one.
Step 1 of 3
A launch that gets a developer to install Cursor and then loses them in week one was a failure with good press. GTM doesn't end at the click - it follows the developer into the product until they're getting real value.
The JD asks you to improve activation, onboarding and retention messaging and run conversion experiments. That puts the funnel inside PMM's scope, not just the announcement. The copy a developer reads after they sign up is as much your surface area as the landing page that got them there.