Measuring launch success

If you can't say what a successful launch looks like before you ship it, you'll declare victory on whatever number happened to be big. A scorecard set in advance is what separates a measured launch from a press release.

PMM success isn't impressions. It's developers who activated, converted and stuck, plus pipeline the launch influenced on the enterprise side. A balanced scorecard forces you to look past the metric that's easiest to inflate at the ones that actually mean the launch worked.