1 min lesson
When asked what a PMM owns here, don't recite a generic list
Use "When asked what a PMM owns here, don't recite a generic list" to tell the cases apart, then choose a response for each one.
Step 1 of 2
Not every release is a tier-1 moment.
Match effort to impact: a Tab improvement ≠ a new Agent capability.
Devs live on X, GitHub, YouTube, Hacker News.
Sequence the drop; don't fire every channel at once.
Bottoms-up devs plus a growing enterprise buyer.
Enablement assets must serve both motions at once.
When asked what a PMM owns here, don't recite a generic list. Name the six surfaces and immediately weight them to Cursor: "Positioning and developer content are the two I'd spend the most on, because the audience punishes anything that isn't credible." Showing you'd prioritize against this specific audience reads as judgment, not memorization.