1 min lesson
Always connect the number to what a developer then did
Explain the practical point behind "Always connect the number to what a developer then did: installed, activated, converted, switched or stayed."
Step 1 of 2
Impressions and view counts are the easiest trap with a developer audience, because vanity reach is cheap and devs know it. If your only metric is reach, an interviewer reads it as a marketer who didn't change behavior. Always connect the number to what a developer then did: installed, activated, converted, switched or stayed.
Before I tell you how I'd measure a launch, I'd want to know how you define PMM success here - every company draws it differently. Where I've owned launches, I anchored on activation and free-to-paid conversion rather than reach, because views don't pay rent. Reach was the leading signal; behavior change was the scorecard.