1 min lesson
Designing a Voice-of-Customer program
Connect "The job posting says you'll build and run the Voice-of-Customer program" to the decision you would make.
Step 1 of 2
The job posting says you'll build and run the Voice-of-Customer program. That word - build - is the whole interview. Cursor is hiring someone to stand up a system where one barely exists, not to staff a process someone else designed.
At 1M+ DAU and 300-ish people, the gap between what users feel and what the product team knows is enormous and nobody is reading every Discord thread. A Product Quality Engineer closes that gap by turning a flood of raw signal into a small number of themes leadership can act on. The first thing an interviewer wants to hear is that you'd design the pipeline, not that you'd start triaging tickets harder.
Walk the program backward from the artifact it produces. The output is a weekly brief that says "here are the top five things hurting users, ranked, quantified." Everything upstream exists to feed that.
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Full explanation
The VoC pipeline, end to end
Interactive diagram. Step through it with the Next and Previous controls below, or Tab to a region to read its detail.
Sketch this in 60 seconds when asked how you'd set VoC up here.