1 min lesson
Pair the number with a verbatim
Explain the practical point behind "One sharp verbatim per theme is plenty."
Step 1 of 2
Pair the number with a verbatimdata plus a human voice
Quote the user in their own words next to the metric. "Agent rewrote my whole file when I asked it to fix one function - I've stopped trusting it" lands harder than "trust concerns with Agent edits," and it gives the product team the exact failure to chase. One sharp verbatim per theme is plenty.
Don't dress up thin data as certainty. If a theme rests on six reports, say so and label your confidence low. Leadership will weight it accordingly and trust the next brief more. Overclaiming once - calling a fluke a trend - costs you the credibility the whole program runs on.
“This theme is 42 distinct users, four of them paid accounts worth ~$80k ARR and it doubled week-over-week - and here's what one of them actually wrote. I'd weight it high; the sample is real and the trend is moving.”