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The Mock Cold Call1 / 3

2 min lesson

Anatomy of a cold call

Work through this case: "In the mock cold call, what is the single goal you should be optimizing for from the first second to the last?" Say what you would do and why.

Step 1 of 3

A cold call is not one conversation. It is five short ones stacked back to back and most reps lose at the seam between them - they earn permission and then immediately pitch or they run good discovery and then forget to ask for anything.

In the Cursor mock, a manager or AE plays a skeptical engineering buyer who has likely already heard of the product. The interviewer is watching whether you can move cleanly through the phases under pressure, not whether you have a flashy pitch. Know the goal of each phase cold and the call stops feeling like improv.

THE FIVE PHASES OF A COLD CALL

Interactive diagram. Step through it with the Next and Previous controls below, or Tab to a region to read its detail.

diagram: flow

Each phase has one goal; the meeting ask is the gate that turns the whole call into a booked meeting.