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The Mock Cold Call1 / 2

1 min lesson

"Send me an email" is a soft no

Use "For sure, I'll send something over. Quick thing so it's not the usual generic deck" to describe the practical rule.

Step 1 of 2

"Send me an email" is a soft no

It feels polite, so reps accept it and lose the deal. Treat it as a brush-off you can convert. Acknowledge, ask one qualifying question to learn what they'd actually value, then advance to a specific time - with the email as the bridge, not the destination.

Say it like this

"For sure, I'll send something over. Quick thing so it's not the usual generic deck - is the bigger question for you the agent's code quality or the security and admin side of rolling it out to the team? I'll tailor the email to that and hold 15 minutes Thursday in case it's worth going deeper."