1 min lesson
Practice reps beat the cram session
Name the key items in "Practice reps beat the cram session", then explain why each one matters.
Step 1 of 2
Practice reps beat the cram session
Cold calling is a motor skill. You can't read your way to a natural opener - you have to say it out loud enough times that nerves stop touching it. Short, frequent reps build the consistency the scorecard rewards.
- Record yourself running a full 3-minute mock, then listen back for talk-time and filler words.
- Drill the first ten seconds daily until they're automatic under distraction.
- Run live reps with a friend playing a hostile engineer and have them throw the five common objections.
- Five short reps across a week beat one long cram the night before - consistency wins.
Before the mock, gut-check
Can you deliver your opener calmly while someone interrupts you? Do you have an Acknowledge–Ask–Advance response ready for all five common objections? Is your close a specific time, not a vague maybe? Can you name one strength and one fix without being prompted? If yes to all four, you're ready to perform to the scorecard.