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Product, ICP & Competitive Fluency1 / 2

2 min lesson

The buying conversation for a dev tool

Rebuild the sequence in "The buying conversation for a dev tool" from memory, ending with the check that proves the outcome.

Step 1 of 2

Knowing the product isn't enough. You have to see how it turns into revenue, so you know which signals justify an AE conversation and which don't.

Cursor sells along an expansion path and your outbound feeds the early part of it.

THE EXPANSION PATH YOU FEED

Interactive diagram. Step through it with the Next and Previous controls below, or Tab to a region to read its detail.

diagram: flow

Your outbound moves a prospect from organic usage into a meeting - the gate is where it stops being yours.