2 min lesson
Account research that shows up in the first line
Think through this situation: "An engineering team has scattered individual Cursor users but no team-wide rollout. What's the strongest angle for outreach to their VP Eng?" Give the practical answer in plain words.
Step 1 of 3
The grader can tell in one sentence whether you researched the account or guessed at it. The take-home is won before you write the email, in the half hour you spend reading what the company has already told the world about how it builds software.
Personalization that lands is specific to their engineering reality, not a stitched-in name. An engineer reading your email is asking one question: did this person bother to understand my team or am I row 4,000 in a sequence. Your research has to answer that in the hook.