2 min lesson
LinkedIn and multi-touch messaging
Use one lesson detail to answer "What's the right job for a LinkedIn connection request when prospecting a skeptical engineering buyer?" Keep it direct.
Step 1 of 2
LinkedIn is a hallway, not an inbox. The register is shorter, more conversational and far less tolerant of a pitch dropped into a connection request.
The cardinal error is treating LinkedIn as email with a smaller box. Copy-pasting your cold email into a DM reads as automation and engineers spot it instantly. Each channel earns its own version of the message.
Interactive diagram. Tab through its regions; each focused region shows its detail in the panel below.
diagram: compare
Not a smaller box for the same words. Each channel earns its own version of the message.