Skip to lesson
Exit
Product & Market Fluency1 / 2

1 min lesson

Agents vs. completions: two different ROI stories

Use the lesson to respond to this: "In a mock demo, an engineer says: 'Sounds like fancy autocomplete.' How do you correct the framing without overclaiming?" Keep the answer plain.

Step 1 of 2

Agents vs. completions: two different ROI stories

Dimension
What it does
Completions (Tab)
Predicts the next edit as you type
Agents (Composer)
Executes a multi-step task from a stated goal
Dimension
Human role
Completions (Tab)
You drive, it accelerates each keystroke
Agents (Composer)
You state intent, review the diff, approve
Dimension
Where value lands
Completions (Tab)
Raw typing speed, staying in flow
Agents (Composer)
Whole tasks: refactors, tests, threading a change
Dimension
ROIReturn on Investment. The value gained versus what it cost, the language an economic buyer funds deals in. Press Enter for the full definition. you sell
Completions (Tab)
Throughput per developer-hour
Agents (Composer)
Tasks completed and cycle time on real tickets

Mixing these up makes your ROI math fall apart under scrutiny - keep the two stories separate.

Why this matters commercially: a buyer who only hears "it autocompletes faster" undervalues the agent and a buyer who only hears "the AI does the work" gets burned by an over-eager edit and churns. You sell both and you sell them as different things.