1 min lesson
Analysis you can audit
Say what this means in practice: "Thematic analysis is where qual earns or loses its credibility."
Step 1 of 3
Analysis you can auditfrom transcript to claim
Thematic analysis is where qual earns or loses its credibility. The point is a transparent trail, so anyone can trace a theme back to the quotes underneath it.
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Full explanation
From Transcript to Defensible Claim
Interactive diagram. Step through it with the Next and Previous controls below, or Tab to a region to read its detail.
Each step stays auditable - a skeptical engineer can walk it backwards from your claim to the raw quote.
Never report what users say as what users do. A developer who says they always review AI code may have an accept-everything habit in their behavioral logs. Treat stated behavior as a claim to verify and triangulate it against telemetry before you put it in a deck.
When you present a qual finding in the portfolio round, show the trail out loud: “six of nine developers, here are two quotes, here's the code, here's the theme.” Making the path from quote to claim visible is the single fastest way to read as rigorous to a technical panel.
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Optional practice