1 min lesson
Closed plus open, analyzed together
Rebuild the main list in "Closed plus open, analyzed together", then say what each item changes.
Step 1 of 2
Closed plus open, analyzed together
- Pair a number with a reason. Follow a rating item with one open “what drove that score?” to recover the why without a full interview.
- Code the verbatims like qual. Tag open responses into themes; the closed item tells you how many, the open text tells you what they mean.
- Read them against each other. When a satisfaction score is high but verbatims are full of workarounds, the open text is usually closer to the truth.
Watch out
Surveys are the wrong tool for small N and for exploratory questions. With 30 developers you don't have a survey, you have interviews you're refusing to do. And a survey can only ask what you already know to ask, so it can't discover a problem you haven't imagined yet.
Say it like this
“Before I field anything, I'd run five to eight interviews to learn the vocabulary and the real pain points, then write the survey to size what I heard. A survey written cold tends to measure my assumptions back to me.”